— I need you to play a role. To pretend to be someone you're not.
— Pretend to be who?
— Theon Greyjoy.
— I keep hearing stories about you, bastard. The way people in the North talk about you, you're the greatest swordsman who ever walked. Maybe you are that good. Maybe not. I don't know if I'd beat you. But I know that my army will beat yours. I have 6,000 men. You have, what, half that? Not even?
— Aye, you have the numbers. Will your men want to fight for you when they hear you wouldn't fight for them?
An apology doesn’t mean anything if you’re not looking the person in the eye.