Well, to each his own. I chose my path, you chose the way of the hero. And they found you amusing for a while, the people of this city. But the one thing they love more than a hero... is to see a hero fail, fall, die trying. In spite of everything you've done for them, eventually, they will hate you. Why bother?
— Spider-Man! This is why only fools are heroes. Because you never know... when some lunatic will come along with a sadistic choice: Let die the woman you love or suffer the little children. — Spider-Man! Make your choice, Spider-Man and see how a hero is rewarded.
— Don't do it, Goblin!
— We are who we choose to be. Now, choose!
I could squash you like a bug right now. But I'm offering you a choice. Join me. Imagine what we could accomplish together. What we could create. Or we could destroy. Cause the deaths of countless innocents in selfish battle... again and again and again until we're both dead. Is that what you want? Think about it, hero!