Well, dreams, they feel real while we're in them, right? It's only when we wake up that we realize something was actually strange.
— Is this a dream?
— No.
— I thought not. If it were, there'd be rum.
What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?
An idea is like a virus. Resilient. Highly contagious. And the smallest seed of an idea can grow. It can grow to define... or destroy you.
But you would have to be half-mad to dream me up.