21 Lessons for the 21st Century - Yuval Noah Harari

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Terrorists undertake an impossible mission: to change the political balance of power through violence, despite having no army. To achieve their aim, terrorists present the state with an impossible challenge of their own: to prove that it can protect all its citizens from political violence, anywhere, any time. The terrorists hope that when the state tries to fulfil this impossible mission, it will reshuffle the political cards, and hand them some unforeseen ace.

I know this from personal experience. When I publish a book, the publishers ask me to write a short description that they use for publicity online. But they have a special expert, who adapts what I write to the taste of the Google algorithm. The expert goes over my text, and says ‘Don’t use this word – use that word instead. Then we will get more attention from the Google algorithm.’ We know that if we can just catch the eye of the algorithm, we can take the humans for granted.

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