Sometimes something can look beautiful just because it's different in some way from the other things around it. One red petunia in a window box will look very beautiful if all the rest of them are white, and vice-versa.
I was trying to think the other day about what you do now in America if you want to be successful. Before, you were dependable and wore a good suit. Looking around, I guess that today you have to do all the same things but not wear a good suit. I guess that's all it is. Think rich. Look poor.